You'll need:
Considerable patience. There are a lot of us out there (From those of us who take it seriously to that bloke down the road who has a PC, a Facebook page and a damn fine sales patter)
A bit of knowledge. In this case, not a dangerous thing. Have an understanding of what is out there and what you can expect from a decent marketing strategy. (The bloke above will promise you a beach house in Bali and dancing girls...take care - dancing girls don't come cheap.) Instead, openly discuss your expectations with your marketing company. They should listen, contribute, honestly evaluate and recommend. It's about working together for your benefit. If they are offer that, definitely put them on your list of considerations.(It's worth mentioning that Online Advantage are offering fantastic Internet Marketing workshops in Cape Town and Gauteng in May 2011, which will give you an in depth understanding of online marketing. Check out our website http://www.onlineadvantage.co.za/workshops_5.html for more information)
A deep pocket. That is if you are dealing with the bloke above. In reality, there are many Internet Marketing companies who offer outstanding service and internet strategies that will bring you a excellent return on your investment. Ask for references from businesses similar to yours that they have assisted and check up!
Method:
Take your time, do your homework. Ask a lot of questions. Get like for like testimonials so you know your marketing company has a thorough knowledge of your business vertical. Look for a company who understands you, your business, your market and above all, who you understand. This is complicated enough without having to take a night class in internet acronyms!
Enjoy: Finding the perfect Internet Marketing company for you will be worth the effort. Expect results and they'll deliver.
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