Is Blogging is good for Business?

The short answer is YES.

Blogging is very good for business and blogging about your business is an excellent way to  increase online traffic to your website. 

These are just a few of the advantages:

* Generating a constant flow of followers (reminding old customers about you and encouraging new ones!)

* Brands you and your business as an expert in your field

* Refreshes content on your website keeping visitors interested and coming back.

Ideally your blogging strategy will include:

                          Interesting, Relevant and Informative Content:

 You have the opportunity here to brand yourself as a leader in your industry by offering interesting and informative content. It's important to remember that most internet readers 'scan' rather than read. Keep sentences short and use language in a way that is easy to understand and follow. 

Encourage Participation and Feedback:

Feedback, participation and discussion should be encouraged. Remember though, your primary goal is to increase your local business leads. A good way to do this is to have a specific Call to Action at the end of your blog. So ask a question invite comments, views and opinions. Also, for business purposes, comments on your blog can help your search engine ranking, so again, ask for feedback and comments with a Call to Action when appropriate.

 Correctly use SEO (Search Engine Optimisation):

Be sure to place important keywords/phrases in the body and headline of your blog. This helps ensure your posts are found easier during searches and they go a long way in helping you rank higher in local results specific to those keyword/phrase terms. Remember however not to over do it! Too many keywords appear unnatural and will read unnaturally. Worse still, search engines often pick up on it and it certainly won't work in your favour.

Blogging is a dynamic, fun way for local businesses to make their mark, increase their web traffic and promote their brand.  Set out your stall with these intentions, follow the guide lines above and you are well on your way to making things happen!

Online Advantage offers a Blogging service. If this is of interest, do get in touch, we'd be delighted to help. http://www.onlineadvantage.co.za