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Wednesday, 6 April 2011

Meet our Clients....

Villa Athena is incredible. Situated on the beautiful island of Skiathos, overlooking the Aegean, you'll find this wonderful 6 studio bedroomed villa nestling between ancient Olive trees.

The resident owner/manager Peggy Loebenberg has a eye for detail. The villa has been lovingly brought back to life with authentic Greek furnishings, hand painted tiled floors and artefact's so unusual, it'll be a feast for your eyes.

Speaking about feasts - Peggy is in fact a qualified Cordon Bleu chef. She has teamed up with a long time friend and legendary foodie Yvonne Romano to introduce cooking workshops at the Villa during May, June and July.

Peggy wanted to get word of these workshops to the world and met with us to discuss her strategy.

We set up a dynamic Google Adwords campaign using over 300 relevant keywords to attract her exact target market .  We designed enticing Ad Groups to reach a wider audience and working within her budget, targeted Europe, South Africa, USA and South Africa.

Within 24 hours, Villa Athena is positioned in the top 5 in relevant search categories in over 100 keywords!  She easily achieves over 50 targeted, clicks from people interested in exactly what she has to offer each day - a fabulous result keeping within her daily budget.

We then looked at her Social Media marketing and set up her Twitter account @villaathena and her Facebook page. We hooked her up with an appropriate following and within 2 weeks, Twitter was responsible for driving the extra 20% of the traffic she received to her site.

We encouraged her to Blog and set up an account for her. This is a fantastic way to get your message out there and as Peggy knows so much about island living, particularly on Skiathos, they are wonderfully interesting and rapidly gaining a following. See http://villaathenaskiathos.blogspot.com/

As her mailing list grows, we have designed a newsletter template which she can populate and will send out to all her interested and potential guests.

To ensure her website is optimized, we linked her to a number of relevant sites and directories and consistently monitor to ensure we are covering all the bases.

Peggy is delighted with the response. Her bookings are coming in thick and fast so if you are interested in sharing this wonderful holiday experience this summer, get in there fast!

If you need to get your message out there, be it just locally or to the whole world - we can help you.

Contact athena@onlineadvantage.co.za and watch your business soar!

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